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You’ll be assigned a Client and a step in the customer journey.
Identify best practices for guiding your assigned Client through the purchase process in a way that meets the five expectations:
Look for potential areas of friction and brainstorm ways to proactively prevent it. Consider how to make multimedia, omnichannel approaches Seamless in your scenario.
Fine-tune best practices and create a 2- to 3-minute presentation to share with the larger group in the next module.
Select representatives to share your scenario (as Sales Consultant and Client).